Privacy policy
Last updated: August 7, 2026
Rikke Krøger operates this website and webshop in order to sell digital knitting patterns and provide related customer support. This Privacy Policy describes how personal information is collected, used and disclosed when you visit this website, sign up for the newsletter, purchase a digital pattern or otherwise communicate with Rikke Krøger.
By using this website, you acknowledge that you have read and understood this Privacy Policy.
1. Data controller
For the purpose of applicable data protection laws, Rikke Krøger is the data controller of your personal information.
Business: Rikke Krøger
CVR no.: 46630203
Country: Denmark
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact Rikke Krøger through the contact form on the Contact page.
2. Personal information we collect
Depending on how you interact with the website and webshop, Rikke Krøger may collect and process the following types of personal information:
- name
- email address
- billing information
- order information
- payment information
- newsletter preferences
- information included in messages sent through the contact form
- technical information such as IP address, browser information, device information and cookie data
3. How we collect personal information
Personal information may be collected in the following ways:
- directly from you when you place an order, sign up for the newsletter or contact Rikke Krøger
- automatically when you visit or use the website, including through cookies and similar technologies
- from service providers that help operate the webshop, process payments, deliver digital products, manage newsletters or provide technical services
4. How we use personal information
Personal information may be used for the following purposes:
- to operate the website and webshop
- to process and fulfil orders
- to deliver digital PDF knitting patterns by email or download link
- to process payments
- to provide customer support and respond to inquiries
- to send newsletters and updates, if you have signed up for them
- to improve the website and customer experience
- to prevent fraud, misuse or security issues
- to comply with legal obligations, including bookkeeping, tax and accounting requirements
5. Digital products
Rikke Krøger sells digital knitting patterns as PDF downloads. No physical product will be shipped.
When you purchase a digital pattern, your email address and order information are used to send order confirmation, download information and any necessary order-related communication.
6. Newsletter
If you sign up for the newsletter, your email address will be used to send updates about new pattern releases, launches and related news from Rikke Krøger.
You can unsubscribe at any time by using the unsubscribe link included in newsletter emails.
Newsletter services may collect basic statistics, such as whether an email has been opened or whether links have been clicked, depending on the newsletter service used.
7. Contact form
If you contact Rikke Krøger through the contact form, the information you provide will be used to respond to your inquiry.
This may include your name, email address, order number and any information you choose to include in your message.
8. Cookies and similar technologies
This website may use cookies and similar technologies to make the website function, improve the user experience, analyse website traffic and support marketing features.
Some cookies are necessary for the website to function. Other cookies, such as analytics or marketing cookies, are only used where consent is required and has been given.
You can manage or withdraw cookie consent through the cookie settings available on the website, where applicable.
9. Sharing of personal information
Personal information may be shared with trusted service providers where necessary to operate the webshop, process payments, deliver digital products, manage newsletters, provide customer support or comply with legal obligations.
These service providers may include Shopify, payment providers, digital download providers, newsletter providers, accounting software, analytics providers and other technical service providers.
Personal information is not sold.
10. Shopify
This webshop is powered by Shopify. Shopify provides the webshop platform, checkout, order handling and related services. Information submitted through the website may be processed by Shopify in order to provide and improve these services.
You can read more about how Shopify processes personal information in Shopify’s Consumer Privacy Policy: Shopify Consumer Privacy Policy.
Depending on where you live, you may also exercise certain privacy rights through Shopify’s Privacy Portal: Shopify Privacy Portal.
11. International transfers
Some service providers may process personal information outside the EU/EEA.
Where personal information is transferred outside the EU/EEA, such transfers will take place only where there is a valid legal basis, such as an adequacy decision, standard contractual clauses or another lawful transfer mechanism.
12. Security and retention
Rikke Krøger takes reasonable steps to protect personal information. However, no method of transmission or storage is completely secure.
Personal information is stored only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law.
Order and accounting information may be stored for as long as required under applicable bookkeeping and tax legislation. Newsletter information is stored until you unsubscribe or withdraw your consent. Contact form inquiries are stored for as long as necessary to handle the inquiry and any related follow-up.
13. Your rights
Depending on where you live and subject to applicable law, you may have the right to:
- request access to the personal information processed about you
- request correction of inaccurate personal information
- request deletion of personal information
- request restriction of processing
- object to certain processing activities
- request data portability where applicable
- withdraw consent where processing is based on consent
These rights are not absolute and may be subject to legal limitations.
If you wish to exercise any of these rights, please contact Rikke Krøger through the contact form on the Contact page.
14. Complaints
If you are unhappy with the way your personal information is processed, you are welcome to contact Rikke Krøger first, so that the issue can be reviewed.
You also have the right to lodge a complaint with your local data protection authority. In Denmark, this is the Danish Data Protection Agency.
15. Third-party links
This website may contain links to third-party websites or platforms, such as Ravelry, Instagram or payment providers. Rikke Krøger is not responsible for the privacy practices, content or security of third-party websites.
16. Children’s data
This website and webshop are not intended for children, and Rikke Krøger does not knowingly collect personal information from children.
17. Changes to this Privacy Policy
This Privacy Policy may be updated from time to time to reflect changes in the webshop, services, legal requirements or privacy practices.
The latest version will always be available on this website.